Privacy Policy

Your privacy matters to us. Everyone is in control of his personal data and has the right to share or refrain from sharing this personal information with us.  This Privacy Policy explains how b.fine (hereinafter referred to as “we”,  “us”or “b.fine”), collects, uses, shares, transfers and protects the personal information of the user (hereinafter referred to as “you”) and the corresponding rights of the user. Personal data/personal information refers to any data related to a natural person that has been identified or is identifiable.

This Privacy Policy applies to the collection, storage, use and sharing of your personal data by b.fine. This Privacy Policy needs to be consulted together with our Cookie Policy. This Privacy Policy is effective as of the 25th of May 2018 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change this= Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of our website after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

About b.fine

b.fine is responsible for processing your data and can be identified as the following:

B.fine BV – Kraaienbroeklaan 8 – 1860 Meise

Operational offices

Koning Albert II laan 4 (Silversquare North HQ) 1000 Brussels, Belgium

Company ID: BE 0671.806.756

info@b-fine.eu – +32 2 741 64 66

When is this Privacy Policy applicable?

This Privacy Policy is applicable when you visit our website or contact the sales & marketing department. By accessing this website and using it, or getting in contact with our sales and marketing department, you accept to be bound by all of these conditions automatically and unconditionally, excluding all others.

What personal data is being collected?

We collect your personal data to provide a better service and to inform you about our activities, services and promotions. We collect your information directly from our website (for example the forms you fill in on our website), via your business card, order requests,  e-mail communication with our business development department or the cookies on our website. We collect the following personal data:

Information you provide us:
  • contact form filled out by you (website): name, email, company, phone, and message;
  • job applications (via our application system on our website or via recruitment company): application forms, CV, interview notes and related recruitment information;
  • your feedback
  • information from contact forms at events and/or from business cards
  • content of correspondence with us (by email, phone or letters);
  • subscription newsletter
  • information from social media when you link to our website (online)
  • information relating to your use of our products or services
  • contact details of past, present and future customers
  • contact details of past, present and future suppliers, vendors, investors or other partners
Information we may automatically collect if you visit our website:
  • technical information, including IP address, browser type and version
  • cookies and other technologies (See our Cookie Policy for more information).

Why do we collect this data?

We process the above mentioned data for various reasons, but we only process the data that is necessary to reach our goal. With your consent, as far as it is required, we collect personal data for the following reasons:

To process your request about our services and products:

If you visit our website or are in touch with our sales/marketing department to collect or request information about our services and products, or when you subscribe to a newsletter, we need your e-mail address. All information we receive from you will be used to provide you with the information requested.

To offer you the best services:

We keep your personal data in order to improve our customer service. If we want to set up, maintain and support our products and services rightfully, we need your personal data. In this way, we can contact you for the next step in our collaboration or to ask for feedback about our services. If there are some technical issues from our side, we need to inform you about those.

To inform you about our products, services and activities:

We can use your personal data to inform you about existing and new products, services, special actions, workshops, events, webinars, trainings, vacancies and other, to do direct marketing or to create a profile about you to inform you about things we think are interesting for you. This can be done in writing, electronically or by phone. Subject to your explicit consent, we will use your contact details to send you our newsletter.  We also may use the personal data in other ways, for which we provide specific notice at the time of collection. We can also analyze your surf and reading behaviour and create content for our website or newsletter that fits your interests. We do so by registering your visits and the activities that occur, for example: visiting certain pages or clicking on certain links on our website. In this way we can give you access more easily to the information you’re looking for.

Who manages your personal data?

All personal data that is collected, is managed by b.fine. Within b.fine, personal data is only accessible to the people who need those in order to execute their tasks.

b.fine does not share your personal data with third parties, unless:

  • with subcontractors and third parties for the purpose of the performance of a contract that we hold with them or that we hold with you. We will always see to it that your personal data is treated confidentially and securely. A third party data processor or subcontractor will never have the permission to use your personal data for his own initiative and your personal data will be deleted as soon as the third party has completed his task.
  • with our legal successors, for the same purposes as specified in this Privacy Policy.
  • with third party service providers who perform services on our behalf to help us with our business activities. These service providers are limited to only using your personal data as instructed to carry out their tasks.
  • permitted or required by applicable law or regulatory requirements.
  • with law enforcement authorities or other government officials.
  • with other third parties with your consent. In this case, the consent will be explicitly asked when you enter or send your data. Information about the other third parties and the purpose will be given. You will also have the possibility to refuse this.
  • In some cases, we use anonymous, aggregated data for commercial ends or for external reporting. These data can never be linked to a specific person.

We never sell of rent out your personal data to other companies that are not part of our company. Your data is confidential to us.

How do we protect your personal data?

We protect your personal data and privacy to the best of our abilities. Despite our best efforts, however, security cannot be absolutely guaranteed against all threats. Our employees are trained to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services. We also have specialized employees for the security of our IT system. We also put different technical measures into place to protect your personal data. These actions may include network security measures and organizational measures such as confidentiality clauses & restricted access. In case a data leak with negative consequences should occur, you will be contacted in person in the circumstances determined by law.

Our website may contain some links to third party sites whose terms and conditions of use do not fall under the field of application of this Privacy Policy. Read carefully their policy regarding the protection of your personal data.


By using the Website and Platform certain Personal Data is being processed that is being collected automatically through the use of cookies such as IP-address, your type of browser and operating system, the number of times you visited the website and the pages you visited. This data is only being used to improve the Website and Platform and shall not be used for marketing purposes.

A cookie is a small amount of data generated by a website and saved by your web browser. Its purpose is to remember information about you. Cookies make it possible for a website to recognize your browser and to surf quick and easily on a website. If you don’t want a website to place cookies on your computer, you can change the settings of your browser accordingly.

There are different types of cookies, which can be divided into three categories:

Necessary and Functional cookies: They are generally used to store and manage a unique identity, and to make the difference between the visitor and other users who visit the site at the same time, in order to provide a consistent and accurate service to each visitor and to improve the functionality of the site. They are usually the result of a visitor action, but can also be implemented as part of the provision of services that are not expressly required by visitors, but are offered to them. For example, cookies that memorize the content already visited on the Website, or the e-mail address and password you entered to log in during a previous visit. They can also be used to prevent from offering to the visitor a service that he has previously been offered and that he has refused. The use of functional cookies may also help us to provide content tailored to your interests, and save you time to connect again or to provide us again with certain information when you visit the website or try to access certain parts reserved for members.

Statistics: They are limited to improving the performance and the Website and to understand how visitors interact with websites by collecting and reporting information anonymously. The main function of a performance cookie is to measure and monitor the visitor’s activity of the site. A performance cookie will help generate statistics and is used by webmasters using Google Analytics for tracking and analyzing online activities on their website.

Marketing: Those contain a unique key that is able to distinguish the search patterns of individual visitors, or may contain a code that can be turned into a series of browsing habits or information about preferences of use, which are stored elsewhere.

b.fine uses functional cookies on its website and in the Platform that are required for the good performance, maintenance and support of the Platform. You may disable the use of cookies through your browser, but this may have an impact on the performance and functioning on the Website and the Platform.

In addition, b.fine uses the following cookies of third parties on the Website:

Google Analytics
b.fine only tracks anonymized IP addresses in the context of Google Analytics. Visit Google Analytics and their Policy for more information.

b.fine uses Hubspot to support its marketing and sales efforts. Visit HubSpot for more information.

LinkedIn (analytics)
b.fine uses LinkedIn tags to communicate and to measure the effectiveness of campaigns. Please visit LinkedIn for more information.

Should you be averse to the collection of cookies by this Website or any other Website, there are actions you can take with your personal Web browser settings.

Web browser settings can be adjusted to perform one or more of the following actions: delete all cookies, block all cookies, allow all cookies, block third-party cookies, clear all cookies when you close the browser, open a ‘private’ browsing session, install add-ons and plug-ins to extend browser functionality as it pertains to cookies.Please click on the links below to access more information and learn how to adjust cookie settings for a particular web browser.

Please click on the links below to access more information and learn how to adjust cookie settings for a particular web browser.

Your rights

In the light of GDPR, we have updated your user rights that can be exercised by sending an e-mail to info@b-fine.be.

  • Right to be informed: b.fine provides you any information related to the processing of your personal data via this Privacy Policy or at the time of collection.
  • Right to access: You have the right to know if personal data concerning you is being processed at b.fine, for which purposes, which categories of information we process, with which categories of third parties we share your personal data, what the source of the data is and what logic we use if certain personal information is processed automatically. You can access it by requesting a copy of the personal data that b.fine holds about you via e-mail at info@b-fine.be . We have 30 days to respond to your request, starting from the day we receive all the information needed to fulfill your request. Please be aware that we may require proof of identity before fulfilling such requests in order to avoid unauthorized disclosure of your personal data.
  • Right to rectification: If the personal data that we hold about you is inaccurate or incomplete, you have the right to ask us to update or rectify it. You can reach out to us via e-mail at info@b-fine.be. We will adapt your personal information within the legally mandated period of time.
  • Right to be forgotten: You have the right to request us to erase all your personal data via e-mail at info@b-fine.be. We will delete your personal data without undue delay if we do not have any legal reason or legitimate purpose to continue to process it. Please take into account that, depending on your request, we might not be able to offer certain services. We also can’t always erase all your personal data because we are legally obliged to keep personal information for a certain amount of time.
  • Right to restriction of processing: In some cases, you have the right ask B.fine to limit the processing of your personal data. We will be able to store the data, but won’t further process it.
  • Right to data portability: You have the right to receive your personal data which you have provided to b.fine, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from b.fine.
  • Right to object: You have the right to object to the processing of your personal data in certain cases. We will no longer process your personal data, unless we can demonstrate compelling legitimate grounds for the processing which override your interests or rights, or for the establishment, exercise or defense of legal claims. Where personal data are processed for direct marketing purposes, you have the right to object at any time, with no reason, to processing of your personal data for direct marketing, which includes profiling to the extent that it is related to such direct marketing. You can object to this via e-mail at info@sb-fine.be or unsubscribe from our newsletter by clicking on  the link in the footer of the newsletter.

Retention of your personal data?

We keep your personal information in our information systems only for as long as necessary and for the purposes for which it was collected (as described in this Privacy Policy). It will be deleted once it is no longer needed by us and once all requirements at law have been met. We will retain and use your personal data for as long as reasonably necessary to perform our agreements or to consider tenders, to comply with our legal obligations (such as accounting and tax obligations) and to resolve disputes or enforce our agreements. Therefore, your personal data will be held during the duration of our contractual relationship and up to 15 years thereafter. Recruitment related personal data will be held during 3 years after the last communication or last day of our collaboration.

Any questions?

Do you have questions about our Privacy Policy or do you wish to contact us to adapt your information? You can reach us by phone, e-mail or post via the contact details mentioned below. This is also the way to contact us if you wish to lodge a complaint, which we will treat as soon as possible.

b.fine BV – Kraaienbroeklaan 8 – 1860 Meise

Operational offices:

b.fine NV

Silversquare North co-working office

Koning Albert II-laan 4

1000 Brussels

Company ID: BE 0671.806.756

info@b-fine.eu – +32 2 741 64 66